International Business Law. Notes for non jurists. (4)

el 25 agosto, 2016 en Otros

Intellectual property rights (IPR) protect a firm’s intangible assets, allowing enterprises to profit from their creative and broadly innovative activities. Intangible assets account for more than half the value of companies and their importance is growing. In a world where EU companies compete more on innovation, creativity and quality than on price, intellectual property is a powerful tool for EU enterprises to become more competitive.


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